a quiet rebellion.
YOMI started in a tiny apartment kitchen, with one frustrated woman, a jar of organic aloe, and a question no one was answering honestly: why does every intimacy product feel like an afterthought?
Our founder spent years cycling through drugstore lubes and washes that promised "gentle" and delivered burning, weird scents, and ingredient labels you'd never let near the rest of your skincare routine. Perimenopause hit, dryness got loud, and the options got worse. So she started making her own.
YOMI was built on one idea: intimacy is self-care, and it deserves the same ingredient standards as your serums. Every formula is plant-based, pH-balanced, and short on filler. No glycerin. No parabens. No fragrance theater. Just clean, clinically-thoughtful ingredients in bottles that look like they belong on your vanity — because they do.
We're for the women who light the candle and read the ingredient list. Who built the ritual. Who stopped apologizing for wanting things to feel good and look beautiful at the same time. After hours, before bed, between everything — YOMI is the part you don't have to think about.
We're a small, Black woman–owned brand based in the U.S. Every order is hand-packed. Every formula is tested on us first (never on animals). And every bottle is a small vote for the kind of intimacy industry we wish had existed all along.
stay wet ♡